Released on: March 20, 2008, 3:25 am

Press Release Author: Henry Oprinski

Industry: Advertising

Press Release Summary: National Poll Published By Capital Earnings & Research Finds
That Most Don't Know The Meaning Of The Word 'Recession\'. Capital Earnings &
Research are experts in national polling and targeting business language,
advertisements and public relations by using \"dial-testing\" technology for Wall
Street and Fortune 5000 companies

Press Release Body: Dallas,TX,March,20,2008 -- The contest between government
agencies, presidential hopefuls and the Wall Street pundits will continue over
whether or not we are in a recession. However, there won't be any conclusion until
the final GDP numbers are recorded. Of course, there will be the great debate by the
positional losers as to how the numbers were calculated and back in year 1981, 1991
or 2001 things were different because blah . . . . blah . . . . ! Still the debate
will continue until the experts find some other common ground to disagree about in
order to preserve their column space at national journals as media experts.

Incidentally, after conducting a nationwide poll** during March 12-14, 2008 of 509
random consumers, our results revealed that less than half knew what the word
recession meant. Our poll question was open-ended and very simple - 'In one
sentence - what is a recession?'

The answers were complex; 16% said it was a temporary reduction in consumer
spending; 22% said it was just like a depression but different and couldn't explain
the difference; 39% thought that it had something to do with improvements in
physical health and the remainder (22%) gave answers that indicated they didn't
know. So in perspective, nearly 2/3 of all consumers don't understand the word
recession.

The best definition we feel we received was from a mall shopper in Dayton, Ohio who
we actually thought had all the answers. "A recession is a period of time when we
take a break from shopping and save a little extra money so we can start shopping
all over again." What a unique summary!

As we followed up with a question line, our consumer thought that we were near a
recession and that it was about time for things to get better. When asked why the
turnaround, our consumer said, early income tax filers were starting to receive over
payment checks and the "BUSH BONUS" would find it's way out of the consumers wallet
in a hurry. When asked what the consumer would be buying, our shopper said
electronic services and gadgets with a webcam being on top of her list.

Unfortunately, journalists feel that the population knows the meaning of everyday
news reports. What's our point? Most of the time news reports go over the top of the
public's head as evidenced by our simple poll using the word recession. The TV
ratings of prime time news demonstrate that people turn to talk radio and cable news
because the narrative is interactive, simple and in plain English that everyone
understands. We're still waiting for the mass media to get the message ---
contribution by H. Richard Oprinski, Chief Investment Officer
Press release distribution by PressReleasePoint ( http://www.pressreleasepoint.com )

** all actual poll data are available by request


Web Site: http://www.earningsresearch.com/

Contact Details:
Contact Information:

Henry Oprinski
Capital Earnings & Research
Union Grove, AL 35175-296
(256) 738-2200
info@earningsresearch.com
http://www.earningsresearch.com/